HAMPSHIRE NEW BUSINESSES WEBSITE IMAGES
It is important to remember that the first thing that people see when visiting your website are the website images. As a result the quality of your images will form that important first impression. It takes less than 1/10th of a second to form that first impression.
For this reason, for these images to be successful in keeping the attention of your viewers must have certain qualities.
The first thing to remember is for displaying the best from your images you need High Definition images. That is clear, bright and colourful. The file size does not have to be large but they do have to be of high quality.
If you use images that are grainy, badly lit, out of focus and clearly a DIY image then your viewers will not stay on your website for very long.
It’s important to realise that stock photography, has its place. Don’t be a politician and try to convince your viewers that you know what’s good for your site, today consumers are “image-savvy,” they know a stock photo when they see one.
Equally important you need to tailor your images to your own personalised site. As a result by using you or your staff to display your goods, this is where the viewer’s start to build a rapport with you. Yes, it is likely to cost you a little bit more but the upside to this is that they are your photos and nobody else will have them.
All things considered how would you feel looking at a competitor’s website and they are using exactly the same images that are being displayed on yours? By the same token that’s how your viewers will feel.
CREATE AN EMOTIONAL RESPONSE.
A point often overlooked, think about how certain images make you feel good. Given these points, imagine the customer receiving there service or product from a smiling member of staff. In contrast the look of the lady receiving an unexpected bouquet of flowers. This emotion plays a part in the buying process by reinforcing the prospective customer’s desire to feel equally positive about their own purchasing choice.
In addition use appropriate people who resemble your target audience.
By the same token if your business is a plumber’s merchant, do you use images that show people dressed in a morning suit buying plumbing parts? Of course not you use appropriately dressed workman, and maybe show your staff conversing with them.
If your business is selling fancy cakes do you have an overall-clad workman purchasing them? In that case you have people dressed smart or casual with happy smiles on their faces, being served by a well-dressed employee with a smile on their face.
People’s emotional responses are triggered by seeing others enjoying themselves, particularly if they are thinking of making a purchase.
OFFER CANDID IMAGES OF YOUR TEAM.
Know, like and trust, how many times have you heard that? Why not be original in your images, have something that differentiates you from your competitors. Use professional photographs of your employees in a behind the scenes feature or taking part in an event that benefits the public or a charity. Your viewers will feel that they are getting to know your company. By using your staff for the images they start to build trust in who you are and what you do. Doing things for a good cause and publicising it will encourage the emotional response and build rapport.
Don’t forget to include images of your executives on your About Us page.
USE IMAGES TO REINFORCE YOUR BRAND.
If you run a gym, use images that display people enjoying themselves when carrying out a workout. Remember though to pick those images that display the benefit of a good workout and not someone who is grimacing with the effort. Consider having the images taken in the early stage of the workout.
Additionally, when considering the importance the right images for your site, keep these tips in mind:
Be consistent, try to tell a story with the images. Take into consideration colour, cropping, style, and orientation. Having consistent images helps to build brand recognition.
By cropping an image you get rid of a lot of wasted empty space. Getting rid of empty space means the viewer’s eye’s drawn to where you want it to view.
DON’T OVERDO IT.
Viewers can feel overwhelmed with lots of website images, less is more. This confuses them and can generate a negative response quickly, all your good work is then wasted. Look for a balance of images and content.
Lastly, don’t leave choosing the images until the last minute images carry too much value.
- 90% of information transmitted to the brain is visual
- Visual content drives engagement.
Given the above statements make choosing your images an early part of your website strategy.
Looking to upgrade your website images contact Martin to see how he can help you.