Tag Archives: photographer in Hampshire

Editing using Photoshop

Editing in photoshop

Coupled with processing your images in Bridge/ACR, the next step is editing using photoshop. When you have finished processing in bridge click the open image button.

When the image opens in photoshop it does so on a background locked layer. Before doing any editing you must make a duplicate of the background layer. Once you have done this delete the original background layer. As a result, this helps preserve the original image.

Screenshot of background image Editing using photoshop
Screenshot of background image and duplicated image Editing using photoshop

Level Adjustment Layer

Screenshot of copy background image and levels layer Editing using photoshop

In the first place, my first task in editing using photoshop is to add a levels adjustment layer.

Screenshot of levels layer Editing using photoshop
Screenshot of levels layer adjusting left point Editing using photoshop
Screenshot of levels layer adjusting mid point Editing using photoshop

In this case, the adjustments made by moving the left and right triangles under the histogram. For this reason, move both of the triangles only to where the histogram starts to climb on the graph. By the same token, for accurate measurement hold the option/alt key and move the triangle. In addition, as you start to see something in the image you have gone far enough. Then move the middle triangle to a setting of 1.2, you will notice that the image lightens.

Curves Adjustment Layer

In addition, the curves layer is a graph that defines the image through contrast.

In this case, the histogram shows the brightness of every pixel in the image.  Consequently, it’s an indication of the image’s tonal range.

Screenshot of background copy, levels layer and curves layer
Screenshot of properties curves layer  Editing using photoshop

In this case, those pixels on the left are the dark and on the right the light.

Screenshot of properties curves layer showing adjustment line

In the first place, looking at the chart you have a straight line running from bottom left to top right. For this reason, adjustments made by moving the straight line.

Screenshot of properties curves layer with down and up adjustment Editing using photoshop
Screenshot of properties curves layer with up and down adjustment

This image demonstrates how the image’s lightened when moving the points like this image.

Screenshot of properties curves layer with down and up adjustment original Editing using photoshop

My preferred way to adjust is by moving the line either up or down. As a matter of fact, normally two places on the line require moving in order to form an S curve. Consequently, moving the curve adjusts contrast in the mid-tones. 

Screenshot of properties curves layer showing S curve

Equally important, when dragging the line take care, you want to create a shallow S-curve.

Further Editing using photoshop

Once you have the image adjusted through levels and curves you can then merge the visible layers into one. Now you can perform further editing of the image as required.

Furthermore, if this blog’s raised questions about the process, please feel free to contact Martin.

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Processing RAW Images

Processing RAW Images

In the first place, processing Raw images for me is about doing this in a set way. As a result, after uploading my images to the computer I open up Photoshop bridge. In bridge, I open the file and then pick the first image for processing.

Picture of Photoshop ACR Processing RAW Images

Therefore, the first task is to correct any lens distortion. In this case, to do this I pick on the lens corrections icon (5 from the right). By the same token, next, tick the remove chromatic aberrations and enable profile correction boxes.

Picture of Photoshop ACR showing lens correction Processing RAW Images

In the same fashion, the next icon selected is the detail icon (eight from the right). In this case, I look at the three sharpening sliders. Accordingly, move the amount to 50, the detail to 18, and the masking as desired. In this case, by holding down the alt key and moving the slider. As a result, you are looking for a sharp outline.

Picture of Photoshop ACR showing Sharpening and Noise adjustments Processing RAW Images

In addition, if you are using a high ISO (800 over) you may want to move the noise reduction sliders. Therefore, I find that putting them all in the middle is normally good enough. By the same token, this turns the graining (noise) down in the image.

Processing Raw Images Select all images

Specifically, at this stage, I select all the images. I then highlight them all, right-click and sync them all. You can then work on each image or a batch of images as you go.

In contrast, now the meaty work begins.

Basic Icon

In the first place for processing Raw images, click on the basic icon (first on the left).

In this case look at the histogram at the top of the page are the triangles black? When the triangle show as black this indicates the image as perfectly exposed.

Accordingly, if they are red, green or yellow you will need to do some adjustments.

To make adjustments my preference is to start at the top and work down in the following process.

Profile

If you have created a colour profile then find this from the choice available. If not then use one of the options available.

White Balance (Temperature)

You can either click on a white article in the picture or if you used one a grey card. In general, this will set your white balance.

Tint

Move the tint slider only if you think you need to. In other words, moving the slider to the right adds red into the image. In like manner, but to the left adds green into the image. For this reason, hopefully, you won’t have to move it.

Exposure

Slide this to either brighten or darken the image.

Contrast

As a matter of fact, by moving this to the right you weaken the image, push left and you strengthen.

Picture of Photoshop ACR showing Exposure and contrast adjustments

Processing Raw images Highlight and Whites

Consequently, the next four are related to the triangles in the histogram at the top. As mentioned before if they are red, yellow or green you need to move the sliders.

These sliders affect the triangle on the right when a colour shows (not black) move this to the left. In this case, by moving this slider you will see that the image loses some of its brightness. You only need to use the slider until the triangle changes to black. You might also find that this works together with the whites button. As a result, between the two you will get an image that looks better and right.

Shadows.

By the same token, if you move this slider to the right the shadows will brighten.

Blacks

For one thing, this slider works with the left triangle in the histogram. As a result, if a colour shows (not black) you move the slider to the right to blacken the image. Consequently, as you move the slider the triangle will change colour. You need this black also.

In particular, moving the slider to the right does not resolve the triangle change to black, move contrast/saturation left. For this reason, a word of warning DON’T OVERDO IT.

Clarity

This slider either softens (left) or makes the image harsh (right). In general, beware if your subject is female, too much to the right will not do justice.

Dehaze

In general, the best advice with this slider is that you use it on landscapes.

Vibrance

Likewise, this slider controls the vibrancy of the colours similar in operation to the tint slider. In particular, this weakens or strengthens the colour vibrancy.

Saturation for processing Raw images

In this case, the slider controls the saturation in the picture of the colours. In this case, move to the left the colours completely disappear to Black and White. Consequently, moving to the right you will add more saturated colour.

Picture of Photoshop ACR showing Highlights Shadows Whites and Black adjustments

Advice for Processing Raw Images

Equally important, for processing Raw images with all of the sliders be careful. Don’t overuse it, the eye will tell you when the amount of movement is right. If you are a novice or not sure then try it. In general, note your starting points by writing the settings down and then play with the sliders. Once you’re happy with the result you can save the image (done) or open it in photoshop. This leads on to another blog for the future.

Want to know more? Contact Martin

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How to Prepare for a Headshot Photo Session

How to Prepare for a Headshot Photo Session

Accordingly, headshots from a headshot photo session are a powerful way to market yourself. As a result, you could be a business person, model, lawyer.

Therefore, in this post, I explain how you should prepare for a headshot photo session with a professional photographer.

Choosing a Photographer

In the first place, photographers are all different, no two are alike. As a result, each one has its own individuality of shooting style and editing style and bedside manner. Therefore, one photographer may be very laid back with their clients and like to keep the shoot casual. While another likes to keep a more business-like setting to their sessions. To put it differently, does either style make one less professional? Absolutely not, it’s all a matter of preference.

By the same token, Photographers have different levels of expertise and experience. Thus some have been shooting for 20+ years and their work can be lacking. Equally, others have been shooting for a few short months and have some amazing work under their belt. When choosing a Photographer don’t be fooled by the length of time they have been shooting. Therefore judge them by the quality of their work, most photographers have an online portfolio

Different Types of Headshots

Henceforth, all photographers have a different style of shooting for a headshot photo session. Therefore, you should think about the style that you want. Most importantly tell your photographer which style you want when booking.

Another thing to consider is the background. In fact, I personally prefer white it’s clean and where LinkedIn is concerned, makes you stand out.

Picture of a lady smiling Headshot Photo Session
1. Vertical Studio Headshot

A common style that is vertical (portrait) in orientation. Consequently, this gives you the opportunity to show what you are wearing. Hence, this lets people get a better sense of who you are and what your style is.

2. Peter Hurley Style

Horizontal instead of the traditional vertical usually with a nice and crisp white background.

For this reason, I personally like to shoot this style. The white background works well for all aspects of the internet whether it’s your website or social media.

3. Environmental Headshot

In this case, for professional headshots, environmental headshots are taken outside of a studio. For this reason, this is shot using natural or artificial light.

Consequently, they are a more casual style of image. Hence, a good outdoors headshot is one that has separated from the background. Therefore, the background is blurry and is known as Bokeh.

Getting Ready for your Headshot Photo Session

Accordingly, you’ve chosen your photographer and have had your first discussion over the phone. As a result, you’ve thought about the style you want and the location/background. In addition, the date is looming for the photoshoot. Therefore, being prepared for the shoot makes you relax and easier to photograph.

1. Clothes

Moreover, simple is best. Therefore, what you wear is an expression of you and reflects your personality.

  • Accordingly, choose solid colours as these look good in headshots.
  • Do not wear something that is patterned.
  • In particular, bring a few changes of clothes to the shoot.
  • Equally, it’s not likely that the photographer is going to have an iron. Please make sure ALL clothes are ironed and pressed before the shoot. Because the wrinkles in clothes are difficult to Photoshop out.
  • Likewise, for headshots, you don’t need to worry about your shoes, be comfortable.
2. Hair
  • In this case, please do not visit your hairdresser on the day of the shoot.
  • Accordingly, please bring with you a brush and some hair product (gel/hairspray), this helps to calm any stray flyaway hair.
  • Furthermore, if you can afford it and would like, hire a hairstylist for the morning of the shoot.
3. Makeup and Face
  • In general, start with just enough to cover up any blemishes.
  • Moreover, try not to use matte styles of makeup this is likely to dry out your skin.  It will also show in the finished photo.
  • Please bring your makeup and moisturizer with you just in case your skin does get dry or you need touchups.
  • Likewise, bring lip balm or lip gloss with you to help keep lips looking soft.
  • The night before brush your lips with your toothbrush to help get rid of any dead skin.
  • Don’t do visiting a tanning studio, or have a beauty treatment right before the shoot. It’s important to have a skin that is natural and not irritated.
  • Remove stray eyebrows the night prior to the shoot.
  • Also, if you wear glasses please bring them with you. Also, some lens wipes to clean them before the shoot. Similarly, only wear clear contact lenses if you have coloured ones please don’t wear them for the shoot. To explain, these will look fake in the photos.
FOR MEN.
  • Shave right before you leave for a shoot. Hence, a 5 o clock shadow can’t be Photoshopped easily. Accordingly, use cooling gel or aftershave to help with skin irritation.
  • Bring some oil absorbing sheets to soak up any oil or sweat that might build up during the shoot. As a result, the studio lights can get pretty hot. As a matter of fact, some great sheets are the Clean and Clear: Oil Absorbing Sheets.
4. Practice Makes Perfect

Consequently, as an added extra, if you can afford it. Why not hire a Makeup artist to do your makeup and stay with you during the shoot for touchups.

Before the shoot

  • Furthermore, do you know if you have a good side? Therefore, look at yourself in the mirror, do you have a side that you like better.
  • If you are aware of one eye that is visibly smaller than the other. In this case, turn the side of your face with the smaller eye towards the camera. As a result, it will help reduce the difference between the two.
  • Practice your smile before the shoot. It’s amazing how many will comment and warm to you. A good photographer will get different expressions from you during the shoot.
  • Moreover, if you are have discoloured teeth, let the photographer know, they can correct this in photoshop.
  • Accordingly, if you have a favourite set of music, ask the photographer if you can bring it along.

During the Shoot

  • In this case, music helps take the tension out of your photo session.
  • Equally important, follow the photographer’s direction, even if it sounds a little silly. Accordingly, we know the best posing on headshots and the best way to shape your face. You may feel a little funny posing differently, but trust me the photos will look great.
  • Henceforth, the session should be fun to relax, be yourself.
  • In addition smile, a difficult one to do naturally. In this case, don’t force your smile it will look more genuine.
  • Squint, Squint, Squint!!! Squinting your eyes just a little will also help the shots look more confident and natural. To put it another way, having your eyes wide open looks like a rabbit in the headlights.
  • In addition, take time to relax, drink some water and move away from the lights and take a break.

After the Shoot

Accordingly, each photographer has a different editing style for photos from a headshot photo session. Equally important, let them know if you want the photos edited. In general, here is a list of some of the items you might want to consider.

  • Imperfections. Do you want imperfections cleaned up (Freckles, moles, scars etc…)?
  • Double chin reduction.
  • Eyes Whiter
  • Teeth whitened/corrected
  • Remove bags under the eyes

Equally, don’t feel awkward about asking or the photographer asking you about editing. If they’re truly a professional then they’ll expect this. If you do want any major editing done, please keep in mind that it may cost extra.

Depending on the amount of shoot post-processing that needs undertaking will depend on when the photos are available. Accordingly, please be realistic in your expectation.

Hopefully, this guide will help you prepare for your big day in front of the camera for your headshot photo session. It will also help make your experience a little more stress-free. If you have any questions feel free to leave a comment or email me

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STUDIO LIGHTING (part 2)

STUDIO LIGHTING (part 2)

In this case, this blog is about Studio Lighting Setup.

To begin with, in the last blog I wrote about the choice of studio lights available. As can be seen, in this blog, I am going into a bit more detail about setting the lights up.

Coloured/Dark backdrops.

Furthermore, as mentioned in the previous blog, for this type of backdrop four lights give you a good photo. In this case, my studio lighting setup for four lights is:-

  1. Main/key light.
  2. Fill light
  3. Hair light
  4. Backdrop light

Studio Lighting Setup

Main Light

In this case, the lights placed to one side of the camera to highlight the subject. Therefore this lights one side of the subject. In general, the light level for this would be around f8-f11.

Fill light

Generally speaking, you would place this light on the opposite side of the camera that the main light is on. In contrast, the role of this light is to put light into any shadow created by the main light. To clarify, it lifts the shadows and is not a strong light. In general, the light level for this would be f5.6-f8.

Hair Light

In addition, the hair lights placed at a high level over the top or at the side of the backdrop. In this case, this light lights the hair of the subject. The typical value for light level is f5.6

Coloured/Dark Backdrop Lighting

Accordingly, this lights placed low level behind the subject light the backdrop. In like manner, the light level is similar to the hair light.

Diagram for coloured/dark background STUDIO LIGHTING SETUP

White Backdrops

In this case, the main light and fill stay in place. At the same time, the hair and backdrop lights become redundant. With this in mind, place these lights to the side to illuminate the white backdrop. In this case, the lighting levels for the two side light is around f11. Equally important the lights must light the backdrop evenly.

Diagram for white background STUDIO LIGHTING SETUP

As an illustration, the diagrams above should help with you setting up your lighting for profile headshots. However, feel free to contact me if you require help.

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Studio Lighting

Studio Lighting (part 1)

Accordingly, studio lighting takes many forms. As a matter of fact, there are flashlights, continuous lighting and strobe lighting.

As a result, you have to consider which benefits you best.

Flash

In this case, Flashguns used off camera.

Picture of a gary fong diffuser on a camera Studio Lighting

Continuous Lighting

Likewise, as the name suggests the lighting does not change although it can be dimmed or brightened.

Picture of studio lighting continuous light

Strobe lighting

Accordingly, this normally has a modelling light that allows you to judge the final lighting setup. In addition, it has a strobe light that supplies the actual lighting for the subject when fired.

Picture of Strobe Lighting Studio Lighting

My Choice

When I started the business I choose Stobe Lighting.  For this reason. that it was a portable unit. In this case, the units are mains electricity or battery powered. You can also use a variety of light modifiers over the strobe to soften the light.

Set Up

Moreover, all forms of studio lighting require setting up for light level and colour balance. That is to say, to do this accurately you need a light meter and a using a grey card. If you don’t do this then you will get inferior results. Must be remembered, each light requires setting up individually to produce the effect the photographer is looking for.

You can use 1 or multiples of, in most cases, you would use more than 1. In this case, the ideal studio lights for portraits is four.

1. would be the main/key light.

2. would be your fill light

3. would be your hair light

4. would be your backdrop light

For this reason, these lighting setups are normally used for coloured backdrops.

White Backdrops

Generally speaking, if you’re using a white background, you remove the hair and backdrop lights. These then get placed pointing at the white backdrop.

In addition, with the lights in position and set to the levels required, the cameras set to the settings. In this case, the cameras set to the main/key light setting.

Watch out for part two. Want to know more then drop me a line.

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Hampshire Chamber Networking with the Tall Ships Youth Trust

The Gathering

In any event, the Hampshire Chamber Networking on October 19th took place with the Tall Ships Youth Trust Charity.

All things considered, the morning was crisp, with daylight breaking to a clear sky. To begin with, the event started by congregating of the attendees in the All Bar One restaurant at 07.30hrs.

Following a light breakfast of croissants and coffee, the attendees received a briefing from TSYT on the morning’s activity. As a result, with two yachts the groups allocated to Challenger 2 or 4. We then made our way to the pontoon for boarding.

In due time after the group photo, we boarded our respective challenger yacht.

Group photo Hampshire Chamber NetworkingGroup Safety Talk Hampshire Chamber Networking

 

 

 

 

 

 

 

 

Preparation

Before we departed from the pontoon aw had a safety talk and advice on what not to do. We Then received lifebelts which we all put on. With the yacht ready we then left the berth.

Heading to sea

Forthwith, slipping the lines, we carefully with expert handling by the helmsperson left the berth and proceeded to sea. In this case, whilst leaving the harbour we were underway with the motor running. Once clear of the harbour entrance and the main shipping lanes thoughts turned to sails.

Under sail

At the same time as entering open water, the helmsperson gave instructions for hoisting of the sails.  As can be seen, volunteers (under instruction) from the Motley crew gave a hand setting the sails. With hoisted sails, and the gentle blowing wind filling them.  The helmsperson gave a demonstration of tacking with the wind. Other motley crew members then took turns at the helm.

Hoisting sails Hampshire Chamber Networking

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Returning to port

Accordingly, after a couple of hours at sea with a slight wind and beautiful sunshine, we started to return port. In the first place, the first task was to drop the sails. Therefore, the motley crew got to the task as a team. Accordingly with the sails lowered all helped to stow them away. Furthermore, with the sails stowed, the yacht squared away, permission from the Queens Harbour Master, we returned to the berth.

 

 

 

 

 

 

 

 

Hampshire Chamber Networking

After tying up we retired to the Customs House pub for a talk on the charity and lunch.

 

 

 

 

 

 

 

If you have enjoyed this adventure you can contact Martin for more information.

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LinkedIn Photo

LinkedIn Photo

As a matter of fact, your LinkedIn photo identifies you to your viewers. With this in mind does your LinkedIn photo create the right impression?

For this reason, have you given much thought to your LinkedIn photo profile? In fact, have you updated it recently?

People who join LinkedIn do so because it is the largest professional networking site. Consequently, by making connections you expand your circle of businesses that could be looking for what you offer.

Woman on a white background LinkedIn Photo

 

 

 

 

 

 

 

 

LinkedIn Photo

In the first place, your LinkedIn photo matters have a view of this piece of work by Alexander Todorov.  LinkedIn photos do matter, in fact, it is a powerful marketing tool.

For this reason professional headshots important, it is your first chance to impress the people that visit your profile. In other words, it creates your first impression. From the article by Alexander Todorov, it’s less than 1/10th of a second for someone to form that first impression.

For example is by using a selfie, a photo from a wedding/party, business people are doing themselves a disservice. That is to say, the square box on your profile is really important. In other words, go on give yourself a chance you never know who is looking.

Consequently, have you looked at the people your connected to? In addition to how many of those profile photos stand out as a good first impression?

Man in a hat LinkedIn Photo
 

 

 

 

 

 

What makes a bad LinkedIn photo that lets people down?

Selfies

Likewise, selfies have their place, but not where you are portraying yourself as a professional business person. Consequently, you are more likely to impress people with what you do, can do or what you have to offer. Thus a poorly taken selfie is unlikely to create that great impression.

Old photos

For one thing, giveaways are the hair, medallions, flairs, glasses, holding the brick phone these reveal a dated photo. As a result, what does that say to the viewer?

Accordingly, it portrays how seriously you take your online presence, viewers are likely not to take you seriously.

For this reason, I would recommend updating your profile every 2-3yrs.

Photos that look nothing like you in real life

Equally important is that your LinkedIn photo should reflect you as you are. When you first meet someone they want to see the person they have been looking at. Consequently if not they are likely to ask themselves “can I trust this person”.

Photos not showing the face clearly

By the same token, people make first impressions on what they see. For this reason, people have a tendency not to trust people whose face they can’t see. In this case, it could be something as simple as sunglasses. Therefore as the saying goes “the eyes are the window to the soul”. Also, don’t wear a hat that shields the face, people need to know who you really are.

Feeling awkward or false smiles

In my opinion, a natural smile looks far better than a forced or fake grin. When people enjoy themselves smiles come naturally, therefore, you look relaxed in a photo. For this reason, this is something that you probably won’t be able to replicate with a selfie.

In the first place to relax a subject its all about communication. Consequently the more communicating you do the more at ease you feel

LinkedIn Photo

The first thing to remember is your photo needs to show your personality and how relaxed you appear. Your face requires to be visible, so viewers can relate to you when they communicate.

Equally important is what you wear and how you prepare for this a whole new subject.

For your updated LinkedIn profile photo get in contact with Martin and book your session.

 

 

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Corporate Headshot

Corporate Headshot with a Cityscape Backdrop

First thing to remember is that a Corporate Headshot is a personal and a business selling tool. For this reason, it is important that you have a quality image that portrays you and your business. In this case, it’s this that forms the first impression of you.

CREATING YOUR FIRST IMPRESSION

To begin with, the start of the process is to capture your headshot. In this case, I attend your office and set up the lighting and a white or green collapsible background. As a result, the main point of this exercise is to capture a well-lit professional headshot.

For this reason by shooting at the client’s office means that I am in full control of the lighting. Consequently, the major benefit of this method ensures the headshot looks like it taken in an office.

Picture of a man with original background Picture of a man grey background Corporate HeadshotPicture of a man white background Corporate Headshot

 

 

 

 

 

 

 

 

 

 

POST PROCESSING

With this in mind, green is good for replacing the background of an image (as in green screen).

In this case, white is perfect for web-friendly images. Unfortunately, when you photograph against a white background you always have a hint of grey in it.

Then in post processing, I work on the photo to remove the remove the original background. The client is then able to have a white background or one of there choice.

As a result, the white background is highly acceptable for professional headshots. However, sometimes the client likes to match a current corporate website background colour and drop that in for the individual.

Picture of a man white background landscape Corporate HeadshotPicture of a man new background landscape Corporate Headshot

 

 

 

 

 

 

 

Accordingly, the next process is to email the client a range of backgrounds. In this case for them to choose from and then we add these to the headshot.

When the client has selected the backgrounds(s) the subjects placed in the image. Indeed cares taken in placing the subject in the right place. That is finding the right place and ensuring the background is not pin sharp. Also reviewing the angle of the background ensuring it matches the subject.

For this reason, I ask the client to choose different backgrounds as not all of them will work. Therefore choosing the right one is about making the image look real.

Another great benefit once I have captured your headshot, you can review our photo library for a variety of backgrounds that you feel suits the headshot.  Accordingly, you could use these for different media or profile photographs.

Find out more about this service corporate headshot with a city backdrop contact Martin

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BUSINESS CORPORATE EVENTS

BUSINESS CORPORATE EVENTS

A point often overlooked about Event Photography at business corporate events is that it is an extremely useful tool. In other words, it can help document and promote your business.

More and more businesses are holding events.

Generally speaking, these could be:-

  • celebration parties for their sales teams and distributors,
  • award ceremonies for target achievers,
  • product launch parties,
  • exhibitions,
  • shows,
  • conferences,
  • motivational or training seminars for the employees,
  • other marketing events.

BUSINESS CORPORATE EVENTS Picture of a lady driving a luxury carBUSINESS CORPORATE EVENTS Picture of a lady driving a simulator

 

 

 

 

 

 

BUSINESS CORPORATE EVENTS Picture of a group of peopleBUSINESS CORPORATE EVENTS Picture of awards being received

 

 

 

 

 

 

 

PUBLICITY

For this reason, events like these create maximum attention by increasing staff engagement, publicity and sales.

All things considered, events need handling well and are a huge public relations exercise. As a matter of fact, it is here that an event photographer can play a key role and help businesses. As a result of capturing the moments of importance, the PR pictures of the day. It all helps to build the publicity for the business.

It’s important to realise images can form part of a Press Release Package and send to local media companies. Under these circumstances, this can only help to receive a positive response and increase the profile of the business.

BRANDING

With this in mind, the pictures taken at these events form a valuable archive of the business’s history. That is to say, the images help businesses improve on their events.

GIFTS

Coupled with the event, the photographer can produce prints of keynote speakers who present at the event. As a mark of appreciation of the event, the prints are given as a gift to the speakers.

For this reason, good event photographers are in high demand. Smart businesses are putting their services to effective use for recording and promoting their various business events.

By the same token if you are considering holding an event for your company, contact Martin to find out what he can do for you.

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GDPR

GDPR AND HOW IT APPLIES TO PHOTOGRAPHY.

Generally speaking, the introduction of GDPR (General Data Protection Regulation) marks a change. In the first place, clients now have to give formal consent to the use of their images. Up to the present time consent was maybe verbal or written into the T&C’s it now has to be formalised and recorded.

Given these points, this means that GDPR consent is transparent. Equally important it is all about the right to privacy of the individual. For this reason by recording an individuals permission, those that really appreciate their image will be happy to promote your business. There will be some who will not want to help you with the promotion. Dealing respectfully with your client’s wishes will enhance your business’s reputation. It’s what is best for your client. Failure to act could cause you bigger issues in the future, possibly a fine.

How can we best avoid this?

For the most part, this process is all about transparency. The most important part of this GDPR process is to get genuine consent. Above all to achieve this you must have a recordable form that the client signs.  As a result, this gives consent to there images use. In addition it is helpful for them to have the option to say no. As a result that no, is only to you displaying their image(s) in your marketing.  For this reason by using the consent form the client feels that it’s important they are being listened too.

Events

It is important to realise that this is a tricky one. Is it reasonable to ask in excess of 20 people to sign consent forms? Do you have to change your approach? Is it reasonable to inform attendees that photography is taking place and for them to let the photographer/organisers know that they do not want their photo taken?

What do you do when you have a smallish group? Do you feel it is reasonable for them to be asked to sign individual consents?

Getting it right

Clients will cooperate and you get to use their image for your marketing, social media etc.

Let me know what you think, contact me here.

Picture of Martin on the GDPR page

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