Tag Archives: MH Photography

Business Headshots

Business Headshots

As a matter of fact, business headshots for your business are one of your best selling tools. Likewise, people that view your business headshot images form their first impression of you on what they see.

As a result, a business headshot that displays you clearly and shows you as approachable will give a good impression. In other words, a business headshot that confuses viewers will result in the viewer moving on quickly. That’s not just what they are viewing but also your website/social media. In this case, this will not be good for your business.

As an illustration, if you are looking for ideas why not visit Pinterest.

How we can help

In the first place, the first thing that we can do for you saves you money. In this case, we do this by bringing the portable studio to your business. Consequently, downtime’s minimised by you or your staffs from there place of work.

On the positive side, the other benefit this brings is familiarity. As a result, this means that you and your staff relax better in a familiar environment. That is to say, this helps produce a more pleasing image.

What we bring with us.

In the first place the equipment, we bring to the shoot’s, compact. This includes

  • Collapsible Background (White/Green)
  • Lighting (studio lights or flashlights)
  • Tripod
  • Camera
  • Transmitter and trigger units
  • Light meter
  • Lens 24mm-70mm and 70mm to 200mm.

Furthermore, as you can see it’s not a lot of equipment.

Picture of a lens headshots
Picture of a sekonic light meter L478dr headshots
Picture of a soft box on a flash gun Basic DSLR Training Flash
Picture of a flash gun on a camera Basic DSLR Training Flash
Picture of aradio transmitter Basic DSLR Training Flash

What we need in the way of photographing space for headshots

In this case, ideally, a space of 4Metres by 4Metres would be good with no furniture to move. Because space is not always available, we need free space for the collapsible backdrop and the subject to stand. As a result, we can place the portable lights and adjust the light levels. For this reason, we do need an unobstructed view of the subject.

Taking the business headshot

Accordingly, with the equipment set up, light levels adjusted next comes the business of creating images. For one thing, we can create up to 6 peoples images in an hour.

We charge an hourly rate thus saving you money by you not having to pay for individual headshots. In addition, as we photograph each individual the next can be ready to take their place. For this reason, this takes the individual away from there workplace for a minimum amount of time.

When we have finished we pack the equipment up. Furthermore, the cost includes post-processing and delivery via internet protocol.

Now that you know what we do, give Martin a call and book your session.

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How to Prepare for a Headshot Photo Session

How to Prepare for a Headshot Photo Session

Accordingly, headshots from a headshot photo session are a powerful way to market yourself. As a result, you could be a business person, model, lawyer.

Therefore, in this post, I explain how you should prepare for a headshot photo session with a professional photographer.

Choosing a Photographer

In the first place, photographers are all different, no two are alike. As a result, each one has its own individuality of shooting style and editing style and bedside manner. Therefore, one photographer may be very laid back with their clients and like to keep the shoot casual. While another likes to keep a more business-like setting to their sessions. To put it differently, does either style make one less professional? Absolutely not, it’s all a matter of preference.

By the same token, Photographers have different levels of expertise and experience. Thus some have been shooting for 20+ years and their work can be lacking. Equally, others have been shooting for a few short months and have some amazing work under their belt. When choosing a Photographer don’t be fooled by the length of time they have been shooting. Therefore judge them by the quality of their work, most photographers have an online portfolio

Different Types of Headshots

Henceforth, all photographers have a different style of shooting for a headshot photo session. Therefore, you should think about the style that you want. Most importantly tell your photographer which style you want when booking.

Another thing to consider is the background. In fact, I personally prefer white it’s clean and where LinkedIn is concerned, makes you stand out.

Picture of a lady smiling Headshot Photo Session
1. Vertical Studio Headshot

A common style that is vertical (portrait) in orientation. Consequently, this gives you the opportunity to show what you are wearing. Hence, this lets people get a better sense of who you are and what your style is.

2. Peter Hurley Style

Horizontal instead of the traditional vertical usually with a nice and crisp white background.

For this reason, I personally like to shoot this style. The white background works well for all aspects of the internet whether it’s your website or social media.

3. Environmental Headshot

In this case, for professional headshots, environmental headshots are taken outside of a studio. For this reason, this is shot using natural or artificial light.

Consequently, they are a more casual style of image. Hence, a good outdoors headshot is one that has separated from the background. Therefore, the background is blurry and is known as Bokeh.

Getting Ready for your Headshot Photo Session

Accordingly, you’ve chosen your photographer and have had your first discussion over the phone. As a result, you’ve thought about the style you want and the location/background. In addition, the date is looming for the photoshoot. Therefore, being prepared for the shoot makes you relax and easier to photograph.

1. Clothes

Moreover, simple is best. Therefore, what you wear is an expression of you and reflects your personality.

  • Accordingly, choose solid colours as these look good in headshots.
  • Do not wear something that is patterned.
  • In particular, bring a few changes of clothes to the shoot.
  • Equally, it’s not likely that the photographer is going to have an iron. Please make sure ALL clothes are ironed and pressed before the shoot. Because the wrinkles in clothes are difficult to Photoshop out.
  • Likewise, for headshots, you don’t need to worry about your shoes, be comfortable.
2. Hair
  • In this case, please do not visit your hairdresser on the day of the shoot.
  • Accordingly, please bring with you a brush and some hair product (gel/hairspray), this helps to calm any stray flyaway hair.
  • Furthermore, if you can afford it and would like, hire a hairstylist for the morning of the shoot.
3. Makeup and Face
  • In general, start with just enough to cover up any blemishes.
  • Moreover, try not to use matte styles of makeup this is likely to dry out your skin.  It will also show in the finished photo.
  • Please bring your makeup and moisturizer with you just in case your skin does get dry or you need touchups.
  • Likewise, bring lip balm or lip gloss with you to help keep lips looking soft.
  • The night before brush your lips with your toothbrush to help get rid of any dead skin.
  • Don’t do visiting a tanning studio, or have a beauty treatment right before the shoot. It’s important to have a skin that is natural and not irritated.
  • Remove stray eyebrows the night prior to the shoot.
  • Also, if you wear glasses please bring them with you. Also, some lens wipes to clean them before the shoot. Similarly, only wear clear contact lenses if you have coloured ones please don’t wear them for the shoot. To explain, these will look fake in the photos.
FOR MEN.
  • Shave right before you leave for a shoot. Hence, a 5 o clock shadow can’t be Photoshopped easily. Accordingly, use cooling gel or aftershave to help with skin irritation.
  • Bring some oil absorbing sheets to soak up any oil or sweat that might build up during the shoot. As a result, the studio lights can get pretty hot. As a matter of fact, some great sheets are the Clean and Clear: Oil Absorbing Sheets.
4. Practice Makes Perfect

Consequently, as an added extra, if you can afford it. Why not hire a Makeup artist to do your makeup and stay with you during the shoot for touchups.

Before the shoot

  • Furthermore, do you know if you have a good side? Therefore, look at yourself in the mirror, do you have a side that you like better.
  • If you are aware of one eye that is visibly smaller than the other. In this case, turn the side of your face with the smaller eye towards the camera. As a result, it will help reduce the difference between the two.
  • Practice your smile before the shoot. It’s amazing how many will comment and warm to you. A good photographer will get different expressions from you during the shoot.
  • Moreover, if you are have discoloured teeth, let the photographer know, they can correct this in photoshop.
  • Accordingly, if you have a favourite set of music, ask the photographer if you can bring it along.

During the Shoot

  • In this case, music helps take the tension out of your photo session.
  • Equally important, follow the photographer’s direction, even if it sounds a little silly. Accordingly, we know the best posing on headshots and the best way to shape your face. You may feel a little funny posing differently, but trust me the photos will look great.
  • Henceforth, the session should be fun to relax, be yourself.
  • In addition smile, a difficult one to do naturally. In this case, don’t force your smile it will look more genuine.
  • Squint, Squint, Squint!!! Squinting your eyes just a little will also help the shots look more confident and natural. To put it another way, having your eyes wide open looks like a rabbit in the headlights.
  • In addition, take time to relax, drink some water and move away from the lights and take a break.

After the Shoot

Accordingly, each photographer has a different editing style for photos from a headshot photo session. Equally important, let them know if you want the photos edited. In general, here is a list of some of the items you might want to consider.

  • Imperfections. Do you want imperfections cleaned up (Freckles, moles, scars etc…)?
  • Double chin reduction.
  • Eyes Whiter
  • Teeth whitened/corrected
  • Remove bags under the eyes

Equally, don’t feel awkward about asking or the photographer asking you about editing. If they’re truly a professional then they’ll expect this. If you do want any major editing done, please keep in mind that it may cost extra.

Depending on the amount of shoot post-processing that needs undertaking will depend on when the photos are available. Accordingly, please be realistic in your expectation.

Hopefully, this guide will help you prepare for your big day in front of the camera for your headshot photo session. It will also help make your experience a little more stress-free. If you have any questions feel free to leave a comment or email me

Use this form to give me some information about what you’re looking for.

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PROFESSIONAL HEADSHOT IMAGE

What is a professional headshot image?

Accordingly creating the Professional headshot image is an art after all “Image is Everything”.

For one thing, it’s personality, a body, a face, an expression. For this reason, it’s an expression and energy that conveys realism, character and intensity.

Picture of a lady PROFESSIONAL HEADSHOT IMAGE
Picture of a lady with glasses PROFESSIONAL HEADSHOT IMAGE

What is the energy?

In this case, its someone who wants to be in front of the camera. As well as the ability to offer a range of expressions and acting naturally. As a result, this creates good commercial energy usually with a great natural smile. Consequently, the viewer senses the energy from the eyes projected right into the lens.

Accordingly, the image must look natural and not over styled.

Your headshot

In the first place, your professional headshot image is your ambassador. As a result, when someone meets you in person they will expect to see the person they viewed. 

Therefore, what impression will they form if your image is different from your appearance? In the first place, the impression that they then form may not be a good one. Surprisingly, the lifespan of a headshot is 2-3 yrs.

Picture of a man with a tie PROFESSIONAL HEADSHOT IMAGE
Picture of a lady with blonde hair PROFESSIONAL HEADSHOT IMAGE
Picture of a man in a tie and glasses

Composition

In the first place, it is not as simple as standing in front of a camera and taking a picture. Consequently, you have to consider the background, lighting, wardrobe, hairstyle, smile and look.  Specifically, the wardrobe and styling are to complement the subject not overwhelm them.

Equally important is the framing of the subject with a background that is either plain or out of focus. Accordingly, the background should not stand out, the viewer’s eyes should concentrate on the subject.

For one thing, the world wide web has probably been the largest drivers of white backgrounds. As a result, most templates for websites etc are white or off-white for profile images. For this reason, a professional headshot can integrate fairly seamlessly directly onto most websites and social media platforms.

Consequently, this has created the need for the background of headshots to be uniform. For this reason, white portrait backgrounds fit this bill very well. In addition, this helps in making them work best across viewing platforms.

For this reason, business profile photographers like Peter Hurley use light and white backgrounds to make the subject stand out.

Setting the professional headshot image mood.

To begin with, setting the mood is about relaxing the subject. Therefore a good way to start is by using music, find out what music the subject(s) like to relax to.

In like manner, the subject needs to be comfortable. As a result, avoid extremes of hot or cold indoors or outdoors. Accordingly, keep movement around the photo shoot to a minimum to avoid the distracting the subject.

Expression

In this case, framing is about creating a professional headshot image. For this reason, the photographer has to study the subject and talk to them. Consequently, some of the information is obvious to the photographer, like scars, different size eyes, broken nose, physical appearance.

In contrast, others may not, such as a lazy eye, the subjects best side. As a result, this information helps the photographer bring out the best in the photo shoot session.

The aim of the professional headshot image session

In the first place, the aim is to provide a professional headshot image. Therefore this needs to convey warmth, confidence and authority.

For this reason, the image should have a natural smile, pleasing eye contact, shot from a flattering angle and at eye level.

Additionally, for further information or to book a photo shoot, act now by  contacting Martin

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Event Photography

Fundraising Event Photography

Generally speaking, Fundraising Event Photography is a passion that I thoroughly enjoy. For me, its all about seeing the joy on guests face when they view the photos.

The first thing to remember, Fundraising Event Photography is not Studio Portrait Photography. That is to say that the photography reflects a moment in time. As a result, the aim is to record the enjoyment of being at the event. For this reason, guests can take home a memento of that enjoyment.

How we prepare

When your guests arrive we have already set the portable studio up. Indeed your guests can approach us and we will happily photograph them.

Before we get to this stage though we have had a lot of work to do.

For this reason, first, we check all of the equipment to ensure that it is in good condition. In addition, as we do this its checked off against a list and loaded into the car. Therefore this helps us not to forget the important items.

We aim to arrive at the venue an hour and a half before the first guests arrive. Generally speaking, yes, it does take that amount of time to set up.

With all the items carried into the venue, we can then start to set the studio up. In the first place, we start with the Backdrop and stands. We have various backdrops, although the most popular has been a blue background with stars all over it. The backdrop drapes over a pole on stands and then extends out to a length of 3metres.

As soon as the backdrops set up, next we position the lights and electricity run out.

Picture of starred backdrop fundraising event photography

Means of viewing the images

Taking the images is fine but guests need to see them before purchasing. For this reason, we use laptop computers. Consequently one’s for guests to view. Accordingly the other contains Photoshop and has the printer connected to it.

In this case, we use a special printer called a Sub Dye printer. It doesn’t print with ink cartridges, instead, it uses celluloid film of three colours. As a result, the print does not fade.

We only print images when the guest is happy with there choice. For this reason, we have a no obligation clause for your guests.

Last minute readiness.

Once all the preparations are complete just a few checks remain.

In the first place, the camera’s set to the correct colour balance and colour chart for the lighting conditions. For this reason, we then take a photo and print the result. The printer might need some minor tweaks in photoshop but then all prints will be the same colours when printed.

Accordingly, we are now ready for the guests to arrive and have their photos taken.

Style of photos

Correspondingly  the evening gives the ladies the opportunity to put on there finest with the men looking smart in Tuxedos.

As a result  Event photography gives the opportunity to record the guests in there dresses and tuxedos.

Generally, we take 3 types of photos:-

  • Full length
  • Landscape from the waist up
  • Close up of the guests.

Large Groups

In the first place the backdrop is only 3metres wide. As a result, group shots are limilting, the more people you have the more restricted you become on space.

COST

In the first place for a fundraising charity event we attend Free of Charge. For this reason we sell the prints for £15 each or 3 for £30. In addition each print comes in a black photo-strut and a clear plastic bag to protect them. Consequently at the end of the evening we give 10% of our takings to the charity.

Area of cover

In general the areas of coverage for Fundraising Event Photography are Hampshire and surrounding counties.

Likewise, for more information contact Martin on 07824 331 730 to discuss your event photography needs

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STUDIO LIGHTING (part 2)

STUDIO LIGHTING (part 2)

In this case, this blog is about Studio Lighting Setup.

To begin with, in the last blog I wrote about the choice of studio lights available. As can be seen, in this blog, I am going into a bit more detail about setting the lights up.

Coloured/Dark backdrops.

Furthermore, as mentioned in the previous blog, for this type of backdrop four lights give you a good photo. In this case, my studio lighting setup for four lights is:-

  1. Main/key light.
  2. Fill light
  3. Hair light
  4. Backdrop light

Studio Lighting Setup

Main Light

In this case, the lights placed to one side of the camera to highlight the subject. Therefore this lights one side of the subject. In general, the light level for this would be around f8-f11.

Fill light

Generally speaking, you would place this light on the opposite side of the camera that the main light is on. In contrast, the role of this light is to put light into any shadow created by the main light. To clarify, it lifts the shadows and is not a strong light. In general, the light level for this would be f5.6-f8.

Hair Light

In addition, the hair lights placed at a high level over the top or at the side of the backdrop. In this case, this light lights the hair of the subject. The typical value for light level is f5.6

Coloured/Dark Backdrop Lighting

Accordingly, this lights placed low level behind the subject light the backdrop. In like manner, the light level is similar to the hair light.

Diagram for coloured/dark background STUDIO LIGHTING SETUP

White Backdrops

In this case, the main light and fill stay in place. At the same time, the hair and backdrop lights become redundant. With this in mind, place these lights to the side to illuminate the white backdrop. In this case, the lighting levels for the two side light is around f11. Equally important the lights must light the backdrop evenly.

Diagram for white background STUDIO LIGHTING SETUP

As an illustration, the diagrams above should help with you setting up your lighting for profile headshots. However, feel free to contact me if you require help.

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Studio Lighting

Studio Lighting (part 1)

Accordingly, studio lighting takes many forms. As a matter of fact, there are flashlights, continuous lighting and strobe lighting.

As a result, you have to consider which benefits you best.

Flash

In this case, Flashguns used off camera.

Picture of a gary fong diffuser on a camera Studio Lighting

Continuous Lighting

Likewise, as the name suggests the lighting does not change although it can be dimmed or brightened.

Picture of studio lighting continuous light

Strobe lighting

Accordingly, this normally has a modelling light that allows you to judge the final lighting setup. In addition, it has a strobe light that supplies the actual lighting for the subject when fired.

Picture of Strobe Lighting Studio Lighting

My Choice

When I started the business I choose Stobe Lighting.  For this reason. that it was a portable unit. In this case, the units are mains electricity or battery powered. You can also use a variety of light modifiers over the strobe to soften the light.

Set Up

Moreover, all forms of studio lighting require setting up for light level and colour balance. That is to say, to do this accurately you need a light meter and a using a grey card. If you don’t do this then you will get inferior results. Must be remembered, each light requires setting up individually to produce the effect the photographer is looking for.

You can use 1 or multiples of, in most cases, you would use more than 1. In this case, the ideal studio lights for portraits is four.

1. would be the main/key light.

2. would be your fill light

3. would be your hair light

4. would be your backdrop light

For this reason, these lighting setups are normally used for coloured backdrops.

White Backdrops

Generally speaking, if you’re using a white background, you remove the hair and backdrop lights. These then get placed pointing at the white backdrop.

In addition, with the lights in position and set to the levels required, the cameras set to the settings. In this case, the cameras set to the main/key light setting.

Watch out for part two. Want to know more then drop me a line.

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LinkedIn Photo

LinkedIn Photo

As a matter of fact, your LinkedIn photo identifies you to your viewers. With this in mind does your LinkedIn photo create the right impression?

For this reason, have you given much thought to your LinkedIn photo profile? In fact, have you updated it recently?

People who join LinkedIn do so because it is the largest professional networking site. Consequently, by making connections you expand your circle of businesses that could be looking for what you offer.

Woman on a white background LinkedIn Photo

 

 

 

 

 

 

 

 

LinkedIn Photo

In the first place, your LinkedIn photo matters have a view of this piece of work by Alexander Todorov.  LinkedIn photos do matter, in fact, it is a powerful marketing tool.

For this reason professional headshots important, it is your first chance to impress the people that visit your profile. In other words, it creates your first impression. From the article by Alexander Todorov, it’s less than 1/10th of a second for someone to form that first impression.

For example is by using a selfie, a photo from a wedding/party, business people are doing themselves a disservice. That is to say, the square box on your profile is really important. In other words, go on give yourself a chance you never know who is looking.

Consequently, have you looked at the people your connected to? In addition to how many of those profile photos stand out as a good first impression?

Man in a hat LinkedIn Photo
 

 

 

 

 

 

What makes a bad LinkedIn photo that lets people down?

Selfies

Likewise, selfies have their place, but not where you are portraying yourself as a professional business person. Consequently, you are more likely to impress people with what you do, can do or what you have to offer. Thus a poorly taken selfie is unlikely to create that great impression.

Old photos

For one thing, giveaways are the hair, medallions, flairs, glasses, holding the brick phone these reveal a dated photo. As a result, what does that say to the viewer?

Accordingly, it portrays how seriously you take your online presence, viewers are likely not to take you seriously.

For this reason, I would recommend updating your profile every 2-3yrs.

Photos that look nothing like you in real life

Equally important is that your LinkedIn photo should reflect you as you are. When you first meet someone they want to see the person they have been looking at. Consequently if not they are likely to ask themselves “can I trust this person”.

Photos not showing the face clearly

By the same token, people make first impressions on what they see. For this reason, people have a tendency not to trust people whose face they can’t see. In this case, it could be something as simple as sunglasses. Therefore as the saying goes “the eyes are the window to the soul”. Also, don’t wear a hat that shields the face, people need to know who you really are.

Feeling awkward or false smiles

In my opinion, a natural smile looks far better than a forced or fake grin. When people enjoy themselves smiles come naturally, therefore, you look relaxed in a photo. For this reason, this is something that you probably won’t be able to replicate with a selfie.

In the first place to relax a subject its all about communication. Consequently the more communicating you do the more at ease you feel

LinkedIn Photo

The first thing to remember is your photo needs to show your personality and how relaxed you appear. Your face requires to be visible, so viewers can relate to you when they communicate.

Equally important is what you wear and how you prepare for this a whole new subject.

For your updated LinkedIn profile photo get in contact with Martin and book your session.

 

 

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BUSINESS CORPORATE EVENTS

BUSINESS CORPORATE EVENTS

A point often overlooked about Event Photography at business corporate events is that it is an extremely useful tool. In other words, it can help document and promote your business.

More and more businesses are holding events.

Generally speaking, these could be:-

  • celebration parties for their sales teams and distributors,
  • award ceremonies for target achievers,
  • product launch parties,
  • exhibitions,
  • shows,
  • conferences,
  • motivational or training seminars for the employees,
  • other marketing events.

BUSINESS CORPORATE EVENTS Picture of a lady driving a luxury carBUSINESS CORPORATE EVENTS Picture of a lady driving a simulator

 

 

 

 

 

 

BUSINESS CORPORATE EVENTS Picture of a group of peopleBUSINESS CORPORATE EVENTS Picture of awards being received

 

 

 

 

 

 

 

PUBLICITY

For this reason, events like these create maximum attention by increasing staff engagement, publicity and sales.

All things considered, events need handling well and are a huge public relations exercise. As a matter of fact, it is here that an event photographer can play a key role and help businesses. As a result of capturing the moments of importance, the PR pictures of the day. It all helps to build the publicity for the business.

It’s important to realise images can form part of a Press Release Package and send to local media companies. Under these circumstances, this can only help to receive a positive response and increase the profile of the business.

BRANDING

With this in mind, the pictures taken at these events form a valuable archive of the business’s history. That is to say, the images help businesses improve on their events.

GIFTS

Coupled with the event, the photographer can produce prints of keynote speakers who present at the event. As a mark of appreciation of the event, the prints are given as a gift to the speakers.

For this reason, good event photographers are in high demand. Smart businesses are putting their services to effective use for recording and promoting their various business events.

By the same token if you are considering holding an event for your company, contact Martin to find out what he can do for you.

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WEBSITE IMAGES

HAMPSHIRE NEW BUSINESSES WEBSITE IMAGES

It is important to remember that the first thing that people see when visiting your website are the website images. As a result the quality of your images will form that important first impression.  It takes less than 1/10th of a second to form that first impression.

For this reason, for these images to be successful in keeping the attention of your viewers must have certain qualities.

QUALITY.

The first thing to remember is for displaying the best from your images you need High Definition images. That is clear, bright and colourful. The file size does not have to be large but they do have to be of high quality.

If you use images that are grainy, badly lit, out of focus and clearly a DIY image then your viewers will not stay on your website for very long.

ORIGINALITY.

It’s important to realise that stock photography, has its place. Don’t be a politician and try to convince your viewers that you know what’s good for your site, today consumers are “image-savvy,” they know a stock photo when they see one.

Equally important you need to tailor your images to your own personalised site. As a result by using you or your staff to display your goods, this is where the viewer’s start to build a rapport with you. Yes, it is likely to cost you a little bit more but the upside to this is that they are your photos and nobody else will have them.

All things considered how would you feel looking at a competitor’s website and they are using exactly the same images that are being displayed on yours? By the same token that’s how your viewers will feel.

CREATE AN EMOTIONAL RESPONSE.

A point often overlooked, think about how certain images make you feel good. Given these points, imagine the customer receiving there service or product from a smiling member of staff. In contrast the look of the lady receiving an unexpected bouquet of flowers. This emotion plays a part in the buying process by reinforcing the prospective customer’s desire to feel equally positive about their own purchasing choice.

Website images Picture of staff with glasses

 

 

 

 

 

 

 

In addition use appropriate people who resemble your target audience.

By the same token if your business is a plumber’s merchant, do you use images that show people dressed in a morning suit buying plumbing parts? Of course not you use appropriately dressed workman, and maybe show your staff conversing with them.

If your business is selling fancy cakes do you have an overall-clad workman purchasing them? In that case you have people dressed smart or casual with happy smiles on their faces, being served by a well-dressed employee with a smile on their face.

People’s emotional responses are triggered by seeing others enjoying themselves, particularly if they are thinking of making a purchase.

OFFER CANDID IMAGES OF YOUR TEAM.

Know, like and trust, how many times have you heard that? Why not be original in your images, have something that differentiates you from your competitors. Use professional photographs of your employees in a behind the scenes feature or taking part in an event that benefits the public or a charity. Your viewers will feel that they are getting to know your company. By using your staff for the images they start to build trust in who you are and what you do. Doing things for a good cause and publicising it will encourage the emotional response and build rapport.

Don’t forget to include images of your executives on your About Us page.

USE IMAGES TO REINFORCE YOUR BRAND.

If you run a gym, use images that display people enjoying themselves when carrying out a workout. Remember though to pick those images that display the benefit of a good workout and not someone who is grimacing with the effort. Consider having the images taken in the early stage of the workout.

Additionally, when considering the importance the right images for your site, keep these tips in mind:

CONSISTENCY.

Be consistent, try to tell a story with the images. Take into consideration colour, cropping, style, and orientation. Having consistent images helps to build brand recognition.

CROP IMAGES.

By cropping an image you get rid of a lot of wasted empty space. Getting rid of empty space means the viewer’s eye’s drawn to where you want it to view.

DON’T OVERDO IT.

Viewers can feel overwhelmed with lots of website images, less is more. This confuses them and can generate a negative response quickly, all your good work is then wasted. Look for a balance of images and content.

website images Picture of pine wood furniture

 

 

 

 

 

 

 

Lastly, don’t leave choosing the images until the last minute images carry too much value.

  • 90% of information transmitted to the brain is visual
  • Visual content drives engagement.

Given the above statements make choosing your images an early part of your website strategy.

Looking to upgrade your website images contact Martin to see how he can help you.

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GDPR

GDPR AND HOW IT APPLIES TO PHOTOGRAPHY.

Generally speaking, the introduction of GDPR (General Data Protection Regulation) marks a change. In the first place, clients now have to give formal consent to the use of their images. Up to the present time consent was maybe verbal or written into the T&C’s it now has to be formalised and recorded.

Given these points, this means that GDPR consent is transparent. Equally important it is all about the right to privacy of the individual. For this reason by recording an individuals permission, those that really appreciate their image will be happy to promote your business. There will be some who will not want to help you with the promotion. Dealing respectfully with your client’s wishes will enhance your business’s reputation. It’s what is best for your client. Failure to act could cause you bigger issues in the future, possibly a fine.

How can we best avoid this?

For the most part, this process is all about transparency. The most important part of this GDPR process is to get genuine consent. Above all to achieve this you must have a recordable form that the client signs.  As a result, this gives consent to there images use. In addition it is helpful for them to have the option to say no. As a result that no, is only to you displaying their image(s) in your marketing.  For this reason by using the consent form the client feels that it’s important they are being listened too.

Events

It is important to realise that this is a tricky one. Is it reasonable to ask in excess of 20 people to sign consent forms? Do you have to change your approach? Is it reasonable to inform attendees that photography is taking place and for them to let the photographer/organisers know that they do not want their photo taken?

What do you do when you have a smallish group? Do you feel it is reasonable for them to be asked to sign individual consents?

Getting it right

Clients will cooperate and you get to use their image for your marketing, social media etc.

Let me know what you think, contact me here.

Picture of Martin on the GDPR page

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