As a matter of fact, business headshots for your business are one of your best selling tools. Likewise, people that view your business headshot images form their first impression of you on what they see.
As a result, a business headshot that displays you clearly and shows you as approachable will give a good impression. In other words, a business headshot that confuses viewers will result in the viewer moving on quickly. That’s not just what they are viewing but also your website/social media. In this case, this will not be good for your business.
As an illustration, if you are looking for ideas why not visit Pinterest.
How we can help
In the first place, the first thing that we can do for you saves you money. In this case, we do this by bringing the portable studio to your business. Consequently, downtime’s minimised by you or your staffs from there place of work.
On the positive side, the other benefit this brings is familiarity. As a result, this means that you and your staff relax better in a familiar environment. That is to say, this helps produce a more pleasing image.
What we bring with us.
In the first place the equipment, we bring to the shoot’s, compact. This includes
- Collapsible Background (White/Green)
- Lighting (studio lights or flashlights)
- Transmitter and trigger units
- Light meter
- Lens 24mm-70mm and 70mm to 200mm.
Furthermore, as you can see it’s not a lot of equipment.
What we need in the way of photographing space for headshots
In this case, ideally, a space of 4Metres by 4Metres would be good with no furniture to move. Because space is not always available, we need free space for the collapsible backdrop and the subject to stand. As a result, we can place the portable lights and adjust the light levels. For this reason, we do need an unobstructed view of the subject.
Taking the business headshot
Accordingly, with the equipment set up, light levels adjusted next comes the business of creating images. For one thing, we can create up to 6 peoples images in an hour.
We charge an hourly rate thus saving you money by you not having to pay for individual headshots. In addition, as we photograph each individual the next can be ready to take their place. For this reason, this takes the individual away from there workplace for a minimum amount of time.
When we have finished we pack the equipment up. Furthermore, the cost includes post-processing and delivery via internet protocol.
Now that you know what we do, give Martin a call and book your session.
What is a professional headshot image?
Accordingly creating the Professional headshot image is an art after all “Image is Everything”.
For one thing, it’s personality, a body, a face, an expression. For this reason, it’s an expression and energy that conveys realism, character and intensity.
What is the energy?
In this case, its someone who wants to be in front of the camera. As well as the ability to offer a range of expressions and acting naturally. As a result, this creates good commercial energy usually with a great natural smile. Consequently, the viewer senses the energy from the eyes projected right into the lens.
Accordingly, the image must look natural and not over styled.
In the first place, your professional headshot image is your ambassador. As a result, when someone meets you in person they will expect to see the person they viewed.
Therefore, what impression will they form if your image is different from your appearance? In the first place, the impression that they then form may not be a good one. Surprisingly, the lifespan of a headshot is 2-3 yrs.
In the first place, it is not as simple as standing in front of a camera and taking a picture. Consequently, you have to consider the background, lighting, wardrobe, hairstyle, smile and look. Specifically, the wardrobe and styling are to complement the subject not overwhelm them.
Equally important is the framing of the subject with a background that is either plain or out of focus. Accordingly, the background should not stand out, the viewer’s eyes should concentrate on the subject.
For one thing, the world wide web has probably been the largest drivers of white backgrounds. As a result, most templates for websites etc are white or off-white for profile images. For this reason, a professional headshot can integrate fairly seamlessly directly onto most websites and social media platforms.
Consequently, this has created the need for the background of headshots to be uniform. For this reason, white portrait backgrounds fit this bill very well. In addition, this helps in making them work best across viewing platforms.
For this reason, business profile photographers like Peter Hurley use light and white backgrounds to make the subject stand out.
Setting the professional headshot image mood.
To begin with, setting the mood is about relaxing the subject. Therefore a good way to start is by using music, find out what music the subject(s) like to relax to.
In like manner, the subject needs to be comfortable. As a result, avoid extremes of hot or cold indoors or outdoors. Accordingly, keep movement around the photo shoot to a minimum to avoid the distracting the subject.
In this case, framing is about creating a professional headshot image. For this reason, the photographer has to study the subject and talk to them. Consequently, some of the information is obvious to the photographer, like scars, different size eyes, broken nose, physical appearance.
In contrast, others may not, such as a lazy eye, the subjects best side. As a result, this information helps the photographer bring out the best in the photo shoot session.
The aim of the professional headshot image session
In the first place, the aim is to provide a professional headshot image. Therefore this needs to convey warmth, confidence and authority.
For this reason, the image should have a natural smile, pleasing eye contact, shot from a flattering angle and at eye level.
Additionally, for further information or to book a photo shoot, act now by contacting Martin
STUDIO LIGHTING (part 2)
In this case, this blog is about Studio Lighting Setup.
To begin with, in the last blog I wrote about the choice of studio lights available. As can be seen, in this blog, I am going into a bit more detail about setting the lights up.
Furthermore, as mentioned in the previous blog, for this type of backdrop four lights give you a good photo. In this case, my studio lighting setup for four lights is:-
- Main/key light.
- Fill light
- Hair light
- Backdrop light
Studio Lighting Setup
In this case, the lights placed to one side of the camera to highlight the subject. Therefore this lights one side of the subject. In general, the light level for this would be around f8-f11.
Generally speaking, you would place this light on the opposite side of the camera that the main light is on. In contrast, the role of this light is to put light into any shadow created by the main light. To clarify, it lifts the shadows and is not a strong light. In general, the light level for this would be f5.6-f8.
In addition, the hair lights placed at a high level over the top or at the side of the backdrop. In this case, this light lights the hair of the subject. The typical value for light level is f5.6
Coloured/Dark Backdrop Lighting
Accordingly, this lights placed low level behind the subject light the backdrop. In like manner, the light level is similar to the hair light.
In this case, the main light and fill stay in place. At the same time, the hair and backdrop lights become redundant. With this in mind, place these lights to the side to illuminate the white backdrop. In this case, the lighting levels for the two side light is around f11. Equally important the lights must light the backdrop evenly.
As an illustration, the diagrams above should help with you setting up your lighting for profile headshots. However, feel free to contact me if you require help.
Studio Lighting (part 1)
Accordingly, studio lighting takes many forms. As a matter of fact, there are flashlights, continuous lighting and strobe lighting.
As a result, you have to consider which benefits you best.
In this case, Flashguns used off camera.
Likewise, as the name suggests the lighting does not change although it can be dimmed or brightened.
Accordingly, this normally has a modelling light that allows you to judge the final lighting setup. In addition, it has a strobe light that supplies the actual lighting for the subject when fired.
When I started the business I choose Stobe Lighting. For this reason. that it was a portable unit. In this case, the units are mains electricity or battery powered. You can also use a variety of light modifiers over the strobe to soften the light.
Moreover, all forms of studio lighting require setting up for light level and colour balance. That is to say, to do this accurately you need a light meter and a using a grey card. If you don’t do this then you will get inferior results. Must be remembered, each light requires setting up individually to produce the effect the photographer is looking for.
You can use 1 or multiples of, in most cases, you would use more than 1. In this case, the ideal studio lights for portraits is four.
1. would be the main/key light.
2. would be your fill light
3. would be your hair light
4. would be your backdrop light
For this reason, these lighting setups are normally used for coloured backdrops.
Generally speaking, if you’re using a white background, you remove the hair and backdrop lights. These then get placed pointing at the white backdrop.
In addition, with the lights in position and set to the levels required, the cameras set to the settings. In this case, the cameras set to the main/key light setting.
Watch out for part two. Want to know more then drop me a line.
In the first place, a business portrait requires an expression that conveys realism, confidence, character and intensity. In this case, for a business portrait “Image is Everything” which makes this an art.
For this reason, it’s important to get your image right, have a look at this study from Photo Feeler
Furthermore, the biggest challenge a photographer faces is getting people to relax and look “themselves” for a good business portrait. More often people are simply too tense or self-conscious when facing a camera to really let their guard down. Consequently, this causes a problem by denying a chance to capture their relaxed, smiling and natural expressions.
How To Create A Pleasing Business Portrait.
In the first place asking someone to smile for the camera, can look a little fake. Surprisingly a fake smile does not show in the eyes.
Likewise, to achieve the genuine smile you need to employ a few tactics, what’s the best way to do this?
For one thing, never ask people to smile or ask them to say “cheese”.
In like manner, it’s important that the photographers relaxed and smiling as its contagious. Consequently, if not the client will sense the uptight feeling and they won’t relax. For this reason, if they feel uptight this will show in the photos.
Therefore start by asking them to think about someone or something that makes them laugh. As a result of that way, you get a great reaction and a genuine smile.
In the first place, get the conversation going, take the pressure off by chatting. Therefore, ask them what they like or dislike, what the weather is doing, what was there best night out. In other words, DO NOT stand behind the camera and not say a word.
Using jokes is a good way to break the ice. Beware though keep within acceptable limits. In this case, you can use corny jokes or even knock-knock.
Surely you remember the fun you had at school with tongue twisters? Prepare a couple on a card and ask the client to repeat them aloud. Then in front of the camera ask them to repeat them quickly. As a result, yes, you guessed it they will start to laugh/smile.
Compliment them, find something that is part of them. Like their eyes instead of their outfit.
Furthermore, try and find out what music they like. During the session randomly start singing. See what happens when you sing the lyrics wrong?
Ask Them Not To Smile
As an illustration, make a point of asking the client to keep a straight face. Particularly if you’re still smiling. As a result, when you tell them not to smile they find it hard not to smile.
On the positive side, I hope that you enjoyed this. For further information, contact Martin
Camera Equipment and accessories I use when undertaking a corporate headshot shoot.
When I undertake a headshot shoot the camera equipment and accessories I take are all portable. For this reason, it’s important for my clients to not be away from the workplace for too long. As a result, this saves them time and money by taking the studio to them.
Consequently, being away from the Office brings challenges with it. Therefore if you forget a piece of kit this could cancel the shoot. For this reason, I like to work from a list that I can alter depending on the shoot.
What do I take?
The important bits are:_
Normally for these items, I double up so that if one item fails I have a backup, yes, it happens.
A collapsible backdrop 2.4M x 2M with a choice of green or white background.
Three light stands, two for the lights and one for the backdrop.
Two-pocket wizards for remote control of the flash guns.
One pocket wizard controller to set the flash exposure remotely
Batteries for flash, pocket wizards and camera.
Battery charger for the camera, just in case.
Tripod to mount the camera on
Stand to mount the laptop on.
Laptop and leads.
Camranger to operate the camera remotely.
Lens cleaning cloth. These can be lifesavers when dust shows up.
Cables for cameras and lights.
Sandbag weights for light stands and backdrop
Reflectors. To help boost natural light.
Clamps of various sizes for holding down anything from fabric to backgrounds.
Bags and cases for everything.
Food and water. Snacks and hydration are keys to success on set.
In this case, the beauty of a list is that I take everything I require.
Accordingly, you have now had an insight into the equipment I take on a shoot. Therefore to book your session contact Martin to find out how he can improve your first impression.
As a matter of fact, your LinkedIn photo identifies you to your viewers. With this in mind does your LinkedIn photo create the right impression?
For this reason, have you given much thought to your LinkedIn photo profile? In fact, have you updated it recently?
People who join LinkedIn do so because it is the largest professional networking site. Consequently, by making connections you expand your circle of businesses that could be looking for what you offer.
In the first place, your LinkedIn photo matters have a view of this piece of work by Alexander Todorov. LinkedIn photos do matter, in fact, it is a powerful marketing tool.
For this reason professional headshots important, it is your first chance to impress the people that visit your profile. In other words, it creates your first impression. From the article by Alexander Todorov, it’s less than 1/10th of a second for someone to form that first impression.
For example is by using a selfie, a photo from a wedding/party, business people are doing themselves a disservice. That is to say, the square box on your profile is really important. In other words, go on give yourself a chance you never know who is looking.
Consequently, have you looked at the people your connected to? In addition to how many of those profile photos stand out as a good first impression?
What makes a bad LinkedIn photo that lets people down?
Likewise, selfies have their place, but not where you are portraying yourself as a professional business person. Consequently, you are more likely to impress people with what you do, can do or what you have to offer. Thus a poorly taken selfie is unlikely to create that great impression.
For one thing, giveaways are the hair, medallions, flairs, glasses, holding the brick phone these reveal a dated photo. As a result, what does that say to the viewer?
Accordingly, it portrays how seriously you take your online presence, viewers are likely not to take you seriously.
For this reason, I would recommend updating your profile every 2-3yrs.
Photos that look nothing like you in real life
Equally important is that your LinkedIn photo should reflect you as you are. When you first meet someone they want to see the person they have been looking at. Consequently if not they are likely to ask themselves “can I trust this person”.
Photos not showing the face clearly
By the same token, people make first impressions on what they see. For this reason, people have a tendency not to trust people whose face they can’t see. In this case, it could be something as simple as sunglasses. Therefore as the saying goes “the eyes are the window to the soul”. Also, don’t wear a hat that shields the face, people need to know who you really are.
Feeling awkward or false smiles
In my opinion, a natural smile looks far better than a forced or fake grin. When people enjoy themselves smiles come naturally, therefore, you look relaxed in a photo. For this reason, this is something that you probably won’t be able to replicate with a selfie.
In the first place to relax a subject its all about communication. Consequently the more communicating you do the more at ease you feel
The first thing to remember is your photo needs to show your personality and how relaxed you appear. Your face requires to be visible, so viewers can relate to you when they communicate.
Equally important is what you wear and how you prepare for this a whole new subject.
For your updated LinkedIn profile photo get in contact with Martin and book your session.
Corporate Headshot with a Cityscape Backdrop
First thing to remember is that a Corporate Headshot is a personal and a business selling tool. For this reason, it is important that you have a quality image that portrays you and your business. In this case, it’s this that forms the first impression of you.
CREATING YOUR FIRST IMPRESSION
To begin with, the start of the process is to capture your headshot. In this case, I attend your office and set up the lighting and a white or green collapsible background. As a result, the main point of this exercise is to capture a well-lit professional headshot.
For this reason by shooting at the client’s office means that I am in full control of the lighting. Consequently, the major benefit of this method ensures the headshot looks like it taken in an office.
With this in mind, green is good for replacing the background of an image (as in green screen).
In this case, white is perfect for web-friendly images. Unfortunately, when you photograph against a white background you always have a hint of grey in it.
Then in post processing, I work on the photo to remove the remove the original background. The client is then able to have a white background or one of there choice.
As a result, the white background is highly acceptable for professional headshots. However, sometimes the client likes to match a current corporate website background colour and drop that in for the individual.
Accordingly, the next process is to email the client a range of backgrounds. In this case for them to choose from and then we add these to the headshot.
When the client has selected the backgrounds(s) the subjects placed in the image. Indeed cares taken in placing the subject in the right place. That is finding the right place and ensuring the background is not pin sharp. Also reviewing the angle of the background ensuring it matches the subject.
For this reason, I ask the client to choose different backgrounds as not all of them will work. Therefore choosing the right one is about making the image look real.
Another great benefit once I have captured your headshot, you can review our photo library for a variety of backgrounds that you feel suits the headshot. Accordingly, you could use these for different media or profile photographs.
Find out more about this service corporate headshot with a city backdrop contact Martin
Business Portraits Preparation
Business Portraits Preparation as can be seen is about creating that first impression. Consequently that first Impression starts with the images on your website, social media and literature. As a result that impression depends on your images showing you and your business in their best light. For this reason using a professional photographer will give you the images that will achieve this.
As an illustration of good and bad portraits, take a look at LinkedIn. For this reason by not having professional images, people may come to the conclusion that you don’t take your business seriously and you may not be very professional yourself.”
What can you do to improve your images?
In the first place the image background needs to be simple plain colour or out of focus. As a result this ensures that the subject is what the viewer eyes are attracted to.
2. Well Lit
For this reason its important to realise that the image has to be correctly exposed. Another key point is the correct colour balance and the lighting is not to dark.
Another key point is to consider about how you want your businesses viewed. Equally important do you meet the public every day? Do you generally use the phone to make contact? In addition how do you see others that you contact?
The days of a tie and jacket have all but passed. It is right for those businesses such as Solicitors, Accountants, Bankers etc. In like manner if you are a manual worker, Builder, Electrician Plumber etc, you may want to choose smart casual. Whatever you choose please ensure that your choice is plain, that is no stipes, squares or really bright colours. For one thing this helps with post processing of the images.
Whether you have long or short hair well-groomed looks good on photos. If you are going to have a haircut, do so a couple of days before. As a matter of fact, freshly cut hair does not sit right in photos.
The first thing to remember here is don’t overdo it. If you’re not confident with applying makeup then speak with the photographer. Additionally for an extra cost they can bring a makeup artist to help you look amazing.
If you normally wear glasses then bring them along. Above all if lighting does reflect into your glasses it’s easy to overcome.
As a matter of fact it’s the longest word in the dictionary, a mile between the s’s. That’s better, viewers like to see happy people, and as a result psychologically people feel more comfortable.
It must be remembered this is some general advice on Business Portraits Preparation. For further information give Martin a call and discuss your requirements.
Head shot Background
For a head shot background there are a lot of choices. In view of this only a few of these are regularly used.
As this is a head-shot all you need is a white background large enough to cover the head and shoulders. If you want to do this yourself you need white card or white foam backed card (gives you a bit more stiffness). As it’s a head-shot the card only needs to be large enough to cover the head and shoulders. You could use a white screen if you have one or a white painted wall.
For best results use your flash off camera, this will eliminate red eye in the photos.
Black as a background is not common as this is a little more tricky to light or rather not light. As this is a black background we want the backdrop to absorb the light and not make the background show up. In order to do this the subject needs to stand far enough in-front of the background so that the light only falls on the subject.
This again could be black card or foam card or black cloth like Felt.
For something different use the great outdoors as your backdrop. With this in mind, you want something that does not stand out, ideally bushes, rocks or water. The trick is not to shoot the subject and have the background stand out. You want a blurred background this allows the subject to stand out and draw the viewers eye towards them.
Today you can by a background that enables you to fold up into a convenient sized bag. They come in a selection of sizes but the 2m x 1.5m should be big enough for single subjects or a small group. They come in a selection of colours, White, black, green, grey you can even get mottled look coloured backgrounds. You can buy separate covers to zip over the original to change the background,. These are not cheap but they will last a long time.
Green screen as a background offers a lot of possibilities, you do need photo editing software like Photoshop to post process the image.
To photograph the subject, you need the subject to stand about six feet in front of the backdrop and try not to spill light onto the backdrop (creating a hotspot), just the subject. See here or here for more details.
Transfer the image onto your computer and open the software. The software allows you to change the background and use another suitable image to place behind the subject.
Whatever background you choose remember that the subject needs to stand out and not the background.
Tell me what your favourite head shot background is and why you would like your image shot against it?