White Backgrounds for Professional Headshots
Professional Headshots using White Backgrounds is undoubtedly a personal and professional business selling tool. For this reason, the first image that viewers see helps to build rapport. As a result, it’s the start of “Like, Know and Trust”.
It must be remembered that until we meet, our professional headshot becomes our public face. To put it another way, your website and social media platforms are your extended workplaces.
Professional Headshots, Social Media and Web Use
For one thing, the internet and social media have probably been the largest drivers of white backgrounds. As a result, most templates for social media and websites profile images are white or off-white. For this reason, a professional headshot can integrate fairly seamlessly directly onto most websites and social media platforms.
As a result of the shift to web-based viewing, this has created the need for the background of headshots to be uniform. For this reason, white portrait backgrounds fit this bill very well. In addition, this helps in making them work best across viewing platforms.
Corporate Look Matching of Headshots
For the most part, companies wishing to maintain a ‘corporate look’ to their employee headshots, need consistency. As an illustration, headshots taken on different days of different people in different locations can look totally different. For this reason, the easiest way to consistently match looks is with plain white backgrounds.
Thus white backgrounds are the easiest most flexible background colour choice for larger companies, with constant new hires and multiple sites, wishing to maintain a uniform corporate look to their headshots. They are also simpler for smaller operations, though not as much an issue on this score until a new hire is brought on board, or if one of the team members needs an update for a new look they may have, due to a new hairstyle or significant loss of weight, etc.
White Backgrounds are Distraction Free for Headshots
In reality, no matter if we shoot in black and white or colour, plain white is the most consistent distraction free background for headshots.
In black and white, the pure white tone is usually lighter than any skin tone and separates faces well from the background for most people. This is regardless of their race.
In reality the smaller the size of a headshot being viewed, the more pronounced the white background effect. In fact, as the display screen gets smaller, the lack of distraction of the background becomes more critical. As a result, what looks a fantastic headshot on a full page size look indistinguishable on smartphone screens.
In particular environmental headshots, become hard to distinguish as size becomes smaller due to their many distracting elements.
A HEADSHOT ON A PURE WHITE SAYS, PROFESSIONAL,
When someone takes a selfie the pure white background is very difficult to emulate. That is to say, you usually end up with a greyish background. Under these circumstances, to have a pure white background is to use a professional or have it created post-production.
Pure white backgrounds silently convey the powerful message that this headshot is a Professional Headshot of a Business Professional.
For your Professional Headshots give me a call and book your headshot session.