GDPR AND HOW IT APPLIES TO PHOTOGRAPHY.
Generally speaking, the introduction of GDPR (General Data Protection Regulation) marks a change. In the first place, clients now have to give formal consent to the use of their images. Up to the present time consent was maybe verbal or written into the T&C’s it now has to be formalised and recorded.
Given these points, this means that GDPR consent is transparent. Equally important it is all about the right to privacy of the individual. For this reason by recording an individuals permission, those that really appreciate their image will be happy to promote your business. There will be some who will not want to help you with the promotion. Dealing respectfully with your client’s wishes will enhance your business’s reputation. It’s what is best for your client. Failure to act could cause you bigger issues in the future, possibly a fine.
How can we best avoid this?
For the most part, this process is all about transparency. The most important part of this GDPR process is to get genuine consent. Above all to achieve this you must have a recordable form that the client signs. As a result, this gives consent to there images use. In addition it is helpful for them to have the option to say no. As a result that no, is only to you displaying their image(s) in your marketing. For this reason by using the consent form the client feels that it’s important they are being listened too.
It is important to realise that this is a tricky one. Is it reasonable to ask in excess of 20 people to sign consent forms? Do you have to change your approach? Is it reasonable to inform attendees that photography is taking place and for them to let the photographer/organisers know that they do not want their photo taken?
What do you do when you have a smallish group? Do you feel it is reasonable for them to be asked to sign individual consents?
Getting it right
Clients will cooperate and you get to use their image for your marketing, social media etc.
Let me know what you think, contact me here.