In the first place, a business portrait requires an expression that conveys realism, confidence, character and intensity. In this case, for a business portrait “Image is Everything” which makes this an art.
For this reason, it’s important to get your image right, have a look at this study from Photo Feeler
Furthermore, the biggest challenge a photographer faces is getting people to relax and look “themselves” for a good business portrait. More often people are simply too tense or self-conscious when facing a camera to really let their guard down. Consequently, this causes a problem by denying a chance to capture their relaxed, smiling and natural expressions.
How To Create A Pleasing Business Portrait.
In the first place asking someone to smile for the camera, can look a little fake. Surprisingly a fake smile does not show in the eyes.
Likewise, to achieve the genuine smile you need to employ a few tactics, what’s the best way to do this?
For one thing, never ask people to smile or ask them to say “cheese”.
In like manner, it’s important that the photographers relaxed and smiling as its contagious. Consequently, if not the client will sense the uptight feeling and they won’t relax. For this reason, if they feel uptight this will show in the photos.
Therefore start by asking them to think about someone or something that makes them laugh. As a result of that way, you get a great reaction and a genuine smile.
In the first place, get the conversation going, take the pressure off by chatting. Therefore, ask them what they like or dislike, what the weather is doing, what was there best night out. In other words, DO NOT stand behind the camera and not say a word.
Using jokes is a good way to break the ice. Beware though keep within acceptable limits. In this case, you can use corny jokes or even knock-knock.
Surely you remember the fun you had at school with tongue twisters? Prepare a couple on a card and ask the client to repeat them aloud. Then in front of the camera ask them to repeat them quickly. As a result, yes, you guessed it they will start to laugh/smile.
Compliment them, find something that is part of them. Like their eyes instead of their outfit.
Furthermore, try and find out what music they like. During the session randomly start singing. See what happens when you sing the lyrics wrong?
Ask Them Not To Smile
As an illustration, make a point of asking the client to keep a straight face. Particularly if you’re still smiling. As a result, when you tell them not to smile they find it hard not to smile.
On the positive side, I hope that you enjoyed this. For further information, contact Martin